This technique is often used in politics. The most popular example of framing is the inheritance tax. Politicians opposed to this tax will call it “death tax”. The use of the word “death” instead of “inheritance” causes all kinds of unpleasant associations.
Framing is a fairly unobtrusive technique, but using emotive words such as “death”, you will have more chances to convince people to accept your point of view. Continue reading
Egyptian priests and Indian Brahmins, Mongolian shamans and Zoroastrian magicians used to hypnotize the crowd with twinkling lights, sounds and rhythmically swinging shiny objects.
Obeying the orders of hypnotists, impressionable men and especially women fell into a trance, demonstrating dexterity, walking barefoot on hot coals and having visions believed to be of divine nature.
People believed hypnosis to be a kind of magic or a manifestation of divine will. But what is it in reality? Continue reading
The need to convince one’s interlocutors appears in every sphere of life: in home conflicts and family disputes, as well as in business negotiations. The ancient art of persuasion now is more popular by the terms NLP (neuro-linguistic programming), which is a general approach to communication and self-improvement, and covert hypnosis (conversational hypnosis), which is an ability to influence other people’s unconscious mind. Some people intuitively use NLP and covert hypnosis techniques without having ever heard of these terms, others study them in costly seminars. Here are a few simple tips on how to convince your interlocutor: Continue reading